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24-year-old entrepreneur on running a multi-million rand company

Reuben Seremula was only 10 years old when he lost his mother to Aids. After her death, Seremula had to move in with his grandparents.

Life was not easy for Seremula as his grandmother was raising five other children.

So he did not have the luxury of having things other kids had, like toys. Having enough food in the house was a major challenge in his grandmother’s home. It was at the age of 16 that he realised how poor his family was and that day changed his entire life.

While the ideal birthday celebration would have been to at least have a cake to celebrate his sweet 16, Seremula went to bed hungry. It was on that day that he decided that he would not let poverty define his life’s path.

“That is the day I made a promise to my grandmother and said I was going to be the one [who] changes the lives of the family,” he says.

After completing his matric, Seremula went on to study public relations at the University of South Africa. During his second year at the university, he dropped out as he struggled to focus on his studies.

“I wasn’t doing well in my studies because I wasn’t focused. I didn’t know what I was going to eat, and I didn’t even know how I was going to pay rent,” he says.

After dropping out of university, Seremula found a job in a company that was making parts for Ford.

After a year working for the company, he decided that he wanted to start his own company. Fortunately he had saved R23 000 to set up a small property business. The goal was to buy low-cost property and revamp it and then sell it at a higher price.

Since R23 000 was not enough to do this, Seremula went on an investor hunt. After selling his idea, an investor came on board and put R500 000 into the business.

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